World-class logistics. Industry-leading engineering. A website that hid both.
The live demo wins the deal. But first the buyer has to find the website, understand the product, and submit an inquiry. That was the problem.
What the data shows
Who is SIMPLY.?
SIMPLY. Logistic Systems GmbH in Gersthofen near Augsburg, Germany builds container loading systems that move 30 tons in 10 minutes. At the push of a button. 8 to 10 containers per day, 1 person instead of 5 to 10. International clients from logistics, steel, agriculture, solar, and parking technology.
The company wins contracts through live demonstrations. When a procurement manager sees 30 tons of steel glide into a container, the conversation is usually over. But first he has to get to Gersthofen. And before that, he has to find the website, understand the product, and submit an inquiry.
That was the problem.
World-class engineering that wins contracts through live demos. Products costing tens of thousands of euros, presented on a website that looked like it belonged to a different company. The technology was industry-leading. The digital presence was not.
Relevant beyond logistics: If your company wins contracts through live demonstrations, trade shows, or direct referrals – not through advertising – SIMPLY.’s problem was almost certainly yours too.
“Yes, we are very happy with it.”
– Stephanie Scandella, Head of Logistics, November 2023 – 3 months after launch. Not a marketing quote, an actual email.
The complete diagnosis
The old SIMPLY. website was not a disaster. It was bilingual, had a video on the homepage, and had CTAs. What it got wrong was how it deployed those elements.
Before vs. After
The old website had the right ingredients. They were just deployed wrong. Here is the systematic comparison.
| Dimension | Before | After |
|---|---|---|
| Video | Hero cover (no context, overwhelming) | Product-specific with 3D animations |
| Bilingual | Inconsistent DE/EN mix | Clean separation with correct routing |
| Design | Red overload, no hierarchy | Professional, structured, brand-consistent |
| Product presentation | Static photos (incomplete views) | 3D animations + contextual videos |
| Navigation | Hamburger menu (even on desktop) | Horizontal nav with product dropdown |
| Inquiry flow | Basic contact form | Strategic forms that qualify leads |
| Analytics | Basic only | Visitor identification + behavior tracking |
| Content updates | Developer-dependent | Self-service newsroom + CMS |
| Mobile | Basic responsive | Fully optimized |
6 strategic decisions
Each one solved a specific sales problem. Told through the actual collaboration between Nils and the SIMPLY. team.
The old site had static photos that didn’t show the complete product. 30 tons in 10 minutes is a spatial concept – photos alone don’t cut it.
Build 3D animations for each product line. Working with Daria Photography, a complete 3D library was created.
Procurement managers understand the spatial concept before they ever contact sales. The explanation phase shrinks significantly.
The old website had a fullscreen video as hero cover. Overwhelming, without context, without product assignment.
Move video from the homepage to specific product pages where it demonstrates actual operation.
Visitors see the video AFTER understanding which product they are looking at. The demo becomes relevant instead of confusing.
No customer testimonials on the website. No social proof for a product in the €50,000+ range.
the project lead ran a 2021 customer survey: “Would you recommend SIMPLY.?” – “Absolutely! Simple handling, only 1 person needed. Before it was 5–10 people.” These real voices went directly onto the website.
Social proof that sounds authentic because it IS authentic. No manufactured marketing quotes, but actual responses from a real survey.
Returning visitors who already knew what they wanted still had to work through all the content to submit an inquiry.
the project lead found this pattern on the Schletter Group website and brought the idea to the table. The CTA moved into the main navigation.
Pre-qualified visitors skip the content and go straight to inquiry. Faster conversion path for returning visitors.
No visitor tracking existed. SIMPLY. had no idea which companies visited the website or which products they viewed.
Implement company-level visitor identification. Which companies come, which products they view, how long they stay.
Sales team sees which companies visit, which products they view, how long they stay. A steel company spending 6 minutes on the Container Loading page is a lead – even without form submission.
Newsletter existed but lacked strategic integration. No way to systematically reach existing contacts.
Build newsletter infrastructure with Brevo. Trade show announcements, new products, case studies – all through one channel.
the project lead’s campaigns drove 1,800+ clicks. Trade show invitations, new products, and case studies reach the existing audience consistently.
3 years in milestones
From the first briefing to the present day. Each dot represents a real expansion of the system.
Business Impact
The results are measurable, confirmed by the client, and have already survived the 2nd leadership change.
Measured via analytics tracking and direct inquiry count. Comparison period: 6 months before vs. 6 months after launch. Inquiry volume moved from an average of 11 qualified inquiries per month to 14. The −41% bounce rate and +37% navigation engagement come from the same comparison period via Google Analytics.
What a 3-year partnership actually looks like
195 emails over 3 years. That includes 6 new product sections launched after the initial build (Solar, Custom Solutions, Truck Loading System, Morel Robotics partnership). A complete leadership change at SIMPLY. when the founding CEO stepped back and two new managing directors took over. The key contact person, the project lead, leaving the company in October 2025 – and the website infrastructure surviving that transition without a single broken page. A new contact, the new contact, picked up exactly where the project lead left off.
The system outlasted the people who built it. That is the actual proof that the architecture works.
“Nils did a great job with our website. He transformed our vision into reality in an excellent way. His commitment to delivering compelling results was evident from start to finish.”
– Stephanie Scandella, Head of Logistics, Head of Communication & Sales
“Nils delivered everything he promised. No surprises, no excuses – just a website that finally sells what we build.”
– Stephanie Scandella, Head of Logistics – 14 months after launchWhy this result was not accidental
The old website had the right ingredients: video, bilingual content, products. It deployed every single one of them in the wrong place. This was not a redesign problem – it was a positioning problem. Every element was moved to where it actually makes an impact in the buyer’s decision process.
Video directly under the specific product, not on the homepage. 3D animations so procurement managers can understand the system spatially before they request internal approval. Inquiry forms that arrive pre-qualified at the sales desk. The website now handles the first 20 minutes of every sales conversation – before anyone picks up the phone.
“The infrastructure outlasted the people who built it.”
After 3 years, two complete leadership changes, and the departure of the primary contact, the system keeps running. New products came – they fit right in. New team members took over – they updated the website themselves. The former CEO, now working as an independent business consultant, calls it one of his best investments from that period.
That is the actual proof – not the +27% alone, but the fact that the system kept growing after every personnel change.
Does this sound like your business?
Does your sales team have the same problem?
Every first call starts from zero because the website is not doing its job? I will show you the 3 biggest levers in 30 minutes. €297 – or free if I cannot find 3 improvements.
Personally reviewed by Nils · Response within 1–2 business days